Published: 01.28.2022


Predictive Analytics

Predictive analytics is a method used to predict forecasts for future customer behavior based off of big data such as data models, statistics and machine learning. Marketers use predictive analytics to make more informed decisions and gain a higher-level understanding of campaign successes or advertising profitability in the future. reports that 91% of top marketers are either fully committed to or already implementing predictive analytics in marketing.