Published: 01.28.2022



Pay-per-click (PPC) is an online method of digital advertising where the advertiser pays a fee to the host site based on how many times the ad is clicked. Whether search engine listing advertisements or digital display ads, the advertiser is only charged when the ad is clicked. A successfule PPC campaign is carefully built loading the ad or listing with keywords that trigger the ad to appear when similar topics or words are searched.