Outbound Marketing

Outbound marketing is the traditional style of marketing where messages that are initiated from a business are pushed outward to an audience of potential customers with hopes of converting them into customers. Outbound marketing consists of everything from email blasts and radio/ television/print advertising to trade shows and telemarketing. While the ROI on outbound marketing can be harder to track, WordStream.com says many businesses still devote a majority of their marketing budgets to it.