Data and Audience
To opt-out is to remove yourself from receiving unwanted emails or other communication from a business or brand. Opt-out is an ask to a company or business to please remove your email or mailing address from a list or database. Often confused with “unsubsribe,” you opt-out of something you didn’t subscribe to. You unsubscribe to something you previously subscribed to. Spam laws are in place to protect anyone who has opted-out from receiving additional unwanted communication.
