Published: 01.28.2022



Traditionally, onboarding made reference to getting a new employee up to speed with his or her new job. But in the marketing world, onboarding is a term referring to new customers and how a company welcomes them into the brand as if they were family. Done typically through welcome emails, post-purchase support or product registration, onboarding is meant to give a new customer a good first impression as well as germinate brand loyalty and advocacy.