Published: 01.28.2022



Omnichannel marketing is delivering a targeted, consistent and often personalized message to your consumer that is the same across all channels and devices. Unlike multi-channel marketing which delivers unique cross-channel messages, omnichannel marketing aims at making a purchase seamless for the consumer thanks to consistent messaging. An omnichannel marketing strategy should take the same car someone looked at on their laptop and show it to them again while they are perusing Facebook or Instagram as well as again in an email — delivered with a consistent message.