Published: 01.28.2022



The North American Industry Classification System (NAICS) is the standard numbering system used to classify businesses for collecting, analyzing, and publishing statistical data related to the U.S. economy. Marketers use the NAICS system to classify target industry segments and identify potential prospects. By utilizing NAICS codes, marketers can gather data about potential customers, compare industry details from revenue to employee size and ultimately see better conversions and even an increase in ROI.