Multichannel Marketing

Unlike omnichannel marketing where the same, consistent message is delivered across all channels, multichannel marketing delivers unique cross-channel messages that can be created specifically for a particular channel and vary from channel to channel. The challenge for marketers in creating an effective multichannel marketing campaign is selecting the correct channel for their targeted consumer and then conveying the right creative content on that channel. According to marketingrevolution.com, it has been shown that multi-channel consumers spend two to five times more than single-channel customers.