MOFU (Middle of Funnel)

MOFU, or middle of the funnel, refers to where a potential customer sits in a sales funnel. The middle of the funnel is where the potential customer has expressed some interest in a product, but is not yet ready to purchase, indicating they need a little nurturing to move them on down the funnel. Marketers should closely monitor the leads in this middle part of the sales funnel because the types of content these consumers engage with and pages they visit online can help a marketer better know what types of content and communication to use to nurture these leads to turn them into customers.