Published: 01.28.2022


Mass Marketing

Mass marketing is the opposite of niche marketing in that instead of marketing to a target or specific segment of an audience, one blanket message is spread to everyone in an attempt to reach the largest number of people possible. Think Wal-Mart or even Amazon. Those companies have the ability to be all things to all people and don’t have to worry too much about targeting a certain consumer group with a specific message.