Data and Audience
5 Franchise Marketing Mistakes to Avoid in 2023
A lead is nothing more than a potential customer or prospect, but more importantly a lead has the potential to become a future customer of your brand or service. Whether this person is considered to be in one’s pipeline or just a cold contact, anyone with potential to turn into business is considered a lead. Marketing to a lead is reaching them with your messaging in hopes of spurring on that conversion.