Data and Audience
Lead tracking is the act of understanding where your leads (or potential customers) are coming from, tracking their activity, knowing where they are in the sales funnel and what marketing actions may or may not move the prospect through the sales funnel. Knowing where leads come from can help when allocating marketing dollars towards attracting new customers. If 50% of your company’s new customers are coming from Facebook ads, then that’s probably an area of opportunity. Then, understanding their journey from being a prospect to converstion to a customer can provide valuable insight for future conversions and the marketing initiatives needed to get them there.