Data and Audience
Once a company considers a consumer a “lead” it means they have expressed interest in their product or service. In order to convert them to a customer, there needs to be a some relationshop development throughout the customer journey. Lead nurturing is exactly what it sounds like. Once a lead is considered in a company’s sales funnel, it is important to listen to the leads, answer their questions and simplify the decision to purchase. Some classic examples of lead nurturing include consistent communication and follow up, using and re-using targeted content across multiple channels, or personalized emails — all aimed at building and fostering a relationship.