Published: 01.28.2022



Late-to-Medicare, or age-ins are people who have turned 65 and are eligible for Medicare, but choose not to retire at 65 and remain in the workforce. This group represents a huge opportunity for insurers who should be marketing to this segment of the population. Insurers are challenged with identifying late-to-retire prospects when they are preparing to retire to be able to market to them before they make a Medicare decision.