Landing Page

A landing page is a standalone web page created with the sole purpose of converting visitors into leads or customers. The differentiator between a landing page and a website is focus. Web sites have multiple functions including information gathering, exploration and housing additional information about a business or brand. You might go to the web site of a bank to learn about what types of accounts they offer, or see where branches are located. But a consumer would hit a landing page after clicking a call-to-action link where the sole focus was tohave that consumer sign up for an e-newsletter or apply for a credit card on the spot.