Data and Audience
Key performance indicators, or KPIs are important measurements that are used to gauge the efficacy of a marketing campaign. For example, is the goal of a certain marketing campaign to convert leads? gain social media followers? get subscriptions to a newsletter? At the onset of a marketing campaign, it’s important to determine what your barometers for success are, so that those things can be measured and tracked. Those are your key performance indicators, which are valuable resources to prove returns on any marketing spend.