Culture and Leadership
Internal marketing is marketing your company’s objectives, culture, products and services to the employees of the company. It’s making sure the employees undersand and embrace the marketing brand messages that will be promoted outside the company. When the flight attendants on Southwest Airlines get on the plane’s PA system and sing songs and tell jokes, it’s because they’ve received internal marketing that Southwest flights are going to be safe, but also fun. Having employees engaged in a company’s marketing message can be a crucial factor in the success of any marketing plan.