Data and Audience
Interactive media is any media outlet that responds or reacts to user input. Think of the difference between a broadcast television show and an online video game. All a user can do with the television broadcast is watch it. But with a game, for example, the user is involved in the output. Another great example of interactive media is social media or apps. Both require user input and therefore create two-way communication, which is rapidly replacing the one-way communication of traditional, non-interactive media.