Culture and Leadership
Intent signals are like little breadcrumbs that consumers leave along the way as they search to purchase something online. A good intent marketer will pick up on these signals and use them to their advantage by creating more relevant experiences that convert prospects into customers. Those breadcrumbs are actually important bits of data about a consumer’s intent to buy. Understanding these signals enables marketers to go after strong prospects with very specific advertising. Intent Signals help a marketer better understand a consumer’s intention. If a shopper searches for health insurance plans online, then emails a company requesting more information, odds are their intent is to purchase health insurance.