Data and Audience
Inbound marketing attracts customers to your brand or service with content they are interested in rather than hitting them with an interruption of information they may or may not want. Inbound marketing helps form a connection and even aims to solve a problem a consumer already has. The goal with inbound marketing is to increase reach while engaging in quality conversations with your audience using social media, websites, blogs, etc. Inbound marketing software provider HubSpot is credited with creating the term ‘inbound marketing’ back in 2006 according to Optimizely.com. HubSpot simplifies it by saying communicating with your audience throughout the buying cycle is “the best way to turn strangers into customers and promoters of your business.”
