Data and Audience
An ideal customer profile is a hypothetical model of the ideal type of company you would like to do business with. If a business uses account-based marketing, focusing on accounts rather than individuals, then the ideal customer profile comes into play. It is very closely liked with a buyer persona, which is also a profile, but of the ideal type of customer a company would like to be doing business with rather than the ideal company. The ideal customer profile is used to determine what your “best customer” should look like, so that markteting efforts can follow that focus.