Hashtag

Show a hashtag symbol to a Baby Boomer and they will tell you it’s a pound sign (#). But beyond just being a number symbol, a hashtag is an important way to catergorize content and topics on social media to make them easily searchable. For example, there is a popular music festival called Bonnaroo. If you wanted to search on Twitter what people were saying about Bonnaroo, you could search #Bonnaroo. Any content posted about the festival with that hashtag will show up. Marketers have begun using hashtags to brand content and create another communication and tracking channel with creative hashtags #GetOnBoard #NotYourMothersPoundSign #UseItInASentenceToday