Data and Audience
Evergreen content is content that stays relevant long past its publication date and generating long-term value. Having evergreen content allows markteres to use content that can be accessed, referenced and promoted as long as it is posted. Content tied to a particular time frame that would be irrelevant after the initial publication date is not evergreen. For example, a blog post about “best ways to experience the 2022 Olympics” would not be evergreen, whereas “most popular Olympic sports you’ve never tried” would be evergreen.