Published: 01.28.2022


Email Marketing

Email marketing means using email as a vehicle to promote a product or service to a prospective customer, creating a very important two-way communication channel. If used properly, it can be an effective way to develop relationships with potential customers while keeping them informed via newsletters or company announcements. Many companies use email marketing as a way to reach their customer directly with frequency using everything from welcome emails to reminders, nudges, post-purchase emails and promotions.