Data and Audience
An e-book (or electronic book) is a digital version of a non-editable book that can be downloaded or read on a tablet or e-reader. Many marketers use e-books to generate leads as part of a content marketing strategy. In addition to establishing yourself or your company as an authority on a certain subject, an e-book can be downloaded in exchange for consumer information. The content from an e-book can also be repurposed and promoted, further strengthening the value of this content.
