Culture and Leadership
Direct response is a type of marketing focused on generating an instant response by encouraging the consumer to take a certain action which could range from calling a number to signing up for something or visiting a website. An infomercial is a great example of direct-response marketing. During any infomercial, the viewer will hear and see a toll-free number to call to purchase whatever is being sold. This type of markeing has the advantage of providing results that can be tracked and it also identifies interested prospects.