Data and Audience
Direct marketing is any marketing effort where a brand or company has direct communication to individual consumers and is driven by a strong call to action. Instead of relying on a magazine ad aimed at reaching a consumer, for example, direct marketing might use a targeted digital ad campaign, email newsletters or social media to reach directly to that same person. Investopedia.com says direct marketing is one of the most popular and effective marketing tools to establish a direct connection with a target audience.
