How to Integrate Emerging Technology into Direct Mail Campaigns
Digital marketing is the two-way conversation that takes place between a brand and consumer through online marketing methods including websites, social media, mobile devices, blogs, video and email. Traditional marketing, which might have utilized a billboard or magazine ad, is considered one-way communication since the consumer can’t interact. Digital marketing gives the consumer a voice and a chance to be part of the conversation. It also helps brands understand how their consumers behave.