Published: 01.28.2022



A demographic is a piece of criteria that categorizes a person and can range from age, location and gender to income level or level of education. This information is used as an important marketing tool for brands and companies to determine how best to interact with the correct group of potentieal customers. For example, a bank targeting potential mortgage business would want to ensure it was marketing to a demographic of young adults in a certain income bracket who can afford to buy a home.