Published: 01.28.2022


Deliverability Rate

Deliverability rate is a ratio that speaks to how many emails in an email marketing campaign actually reach the intended recipient’s inbox. If 100 emails are sent and only 5 of them are actually delivered to an inbox with the rest being caught in spam filters, that illustrates a very low deliverability rate. Many believe deliverability rate is an even more important metric than open rates because if an email never reaches the recipient’s inbox, they have no chance of opening it.