Culture and Leadership
Customer loyalty referes to a consumer sticking with one brand or company over their competition. If a traveler always chooses to fly Southwest Airlines and never Delta or American Airlines, that consumer is showing customer loyalty. Loyalty can be based on price alone or on a more emotional connection. Maybe a consumer only rides Trek bicycles because of their worldwide charitable efforts to get more kids on bikes, even in underserved countries. This loyalty, whatever is driving it, is the ongoing process of a consumer patronizing one business over a competitor and is something every company should strive to attain.