How to Integrate Emerging Technology into Direct Mail Campaigns
Cross-Selling is the act of selling an additional product or service to an existing customer. Maybe you have a banking customer who has a checking account with your organization. It would make sense to also offer that same customer your mortgage services, especially if your data shows this customer is saving up to buy a home. This is a productive method used to increase business since it involves an existing relationship where a company might already know a customers wants and needs. Web sites that promote like products after a purchase with a “you might also be interested in” teaser has proven to be a very effective method of cross-selling.