Published: 01.28.2022



CRM, or Customer Relationship Management, is a tool used to help manage a company’s relationships and/or interactions with their customers or target audience. It is ultimately used by marketers to manage the external interactions and relationships that drive success by clearly showing who has been communicated to and what the outcome was (did they purchase?) CRM systems are also used to manage and optimize marketing campaigns with a data-driven approach that can ultimately make effective marketing simpler and more productive.