Culture and Leadership
Cost Per Click, or CPC, is an ad revenue tracking mechanism by which an advertiser pays a website ublisher (or oftentimes a third party such as Google) a designated amount of money every time someone clicks on its digital ad. Unlike CPM, or cost per thousand, which tracks views or impressions, cost per click only charges the advertiser a fee if the ad is clicked. This allows advertisers to determine a daily budget and once that budget is reached, the ad is pulled from the website’s rotation. This can be a great way for a company to gain insight into which ad placements/sizes/locations generate the most clicks.