Corporate Identity

Corporate Identity is how a business or corporation is presented to the public. Not to be confused with a corporate logo, a company’s brand identity transcends its mark to include everything from its tone of voice, work practices and how it interacts on social media to product packaging, web site look and feel and even fonts and colors. More simply put, a company’s corporate design, corporate communication and corporate behavior all make up an overal identity. All of these elements have to work in concert to create and sustain a strong corporate identity.