Culture and Leadership
International Women’s Day — Celebrating the Female Voices That Inspire Us
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Content is a broad term used in marketing that covers everything from videos, blogs, articles, web copy, marketing copy or advertisements used to convey relevant and effective information about a brand or company that consumers have an interest in consuming. Content marketing has become a popular way to generate brand awareness by using a blog or article to introduce someone to a product or service, or reiterate its value.