Content Management System

A Content Management System, or CMS, is software that enables users to build and manage websites or publish content on digital channels without in-depth knowledge of html coding. A CMS is a user-friendly interface that utilizes templates rather than users having to design from scratch and is also collaborative so multiple users can edit, approve and publish content. A CMS is a valuable tool for marketers because the process of creating, editing and publishing content can be efficient and streamlined.