Published: 01.28.2022


Cold email

Cold emailing in marketing is sending an unsolicited email to a prospective customer or client who had no prior contact with the sender of the email. It’s really the email equivalent of a cold call, although widely seen as less intrusive since the email can be read or deleted at the recipient’s choice. Cold emails could be considered spam, but typically don’t contain any false information and aren’t sent in bulk, so in those terms cold emails are not necessarily spam. Cold emailing can be a lucrative tool for lead generation, market research and even hiring.