Cold Calling

Cold calling is the act of placing an un-solicited phone call to a prospective customer or client who has had no prior indication the call might be coming. While Snovio.com reports that fewer than 2% of cold calls result in a meeting and fewer than 1% of cold calls lead to a sale, some believe — especially in the B2B world — that cold calling can actually add a personal touch to a marketing or sales initiative.