Co-Op Mailing

A co-op, or cooperative mailing, is often a direct mail piece shared by multiple, non-competitive advertisers targeting business from the same select group of consumers. A great example is a mailing to a new homeowner that might include advertisements and even editorial or advertorial from lawn maintenance companies, gutter cleaning companies, lighting businesses and carpet cleaning services. Each business wants to get their service or product in the hands of a new homeowner, so the companies band togeher to share a mailing making it more cost-effective than if each company did a mailer of their own.