Data and Audience
Click fraud happens when a pay-per-click ad online is fraudulently clicked to either falsify ad revenue or exhaust a max budget and remove the ad, which could be beneficial to a competitor. Fraudulent clicks can happen when a person repeatedly clicks on an ad or a computer program is designed to do it — neither having any intention of visiting the advertiser’s site or making a purchase. Click fraud is intentional, malicious — and illegal.
