Published: 01.28.2022



A CDP is a centralized customer relationship management hub for clients to gather data on known customers in real-time — this encapsulates sources like e-commerce and P.O.S. transactions, CRM data, email response, social interactions, and more. They’re becoming more important as a single point of data accumulation that allows CMOs and brands to understand the impact each of their mediums is having on their business’s bottom line.