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Published: 01.28.2022

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CAN-SPAM

Yes, a can of Spam can be purchased at the local grocery store, but in marketing terms, CAN-SPAM is not a lunch meat, but an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM is the law that establishes the laws governing commercial email messaging that also gives recipients a right to have a business stop sending them email communication and outlines penalties for noncompliance. The main guidelines for compliance include clear and non-misleading messaging in subject lines and body copy, providing a clear opportunity for recipients to opt out of future communications and honoring those requests.