Data and Audience
The call to action is exactly that you want your target consumer to do. You have their attention. Now what do you want them to do? The call to action in marketing is the same as “the ask” in sales. If someone visits a new car showroom and expresses interest in the shiny red sports car, any good salesman will ask if they’d like to take it for a test drive. Maybe even buy it on the spot. In marketing, the call to action indicates the next step you want a person to take such as “Sign Up” or “Buy Now”. An effective call to action, just like the ask in sales, is obvious and clear so the consumer knows your desired next step.