Published: 01.28.2022


Buyer Persona

A buyer persona is like an avatar of a company’s typical customer that has been designed using real data about existing customers. It is a simulated target customer profile created with research and existing customer information that can be used to determine where to focus time and marketing efforts. When done properly, using a buyer persona should help a company attract leads that have the most potential of being coverted into customers and even lifelong brand advocates.