Published: 01.28.2022



Business-to-consumer, or B2C marketing, focuses solely on a consumer or target audience of potential customers, versus a business or organization that is making purchasing decisions based on a different set of criteria than a consumer. A retailer such as Target would do business-to-consumer marketing to drive shoppers to their stores and websites. B2C marketing is often more emotion-based and less focused on ROI or the bottom line.