Data and Audience
Bulk mail is when a business or company takes advantage of a lower postal rate by mailing the same letter or postcard to thousands of people at once. Bulk mailing is often targeted to one or more demographic ranging from age, income level, geographic location or marital status. Bulk mailing is most often used by companies to announce promotions, promote brand awareness or even introduce a new product. Bulk mailing’s discounted postal rates vary depending on the type of mail being sent, but most require a minimum of 300 to 500 pieces.