Brand

A strong brand is considered to be one of the valuable assets a company has because it helps identify a company or product and set it apart from competitors. It is an intangible quality enhanced by logos, slogans and specific colors which dates back to the late 1880s wehen it became a way to differentiate a product from other similar, generic products. A car is an automobile, but a Tesla is seen in the marketplace as way more than just a car. It is high-end, cutting-edge and of course, electric. It’s also a name that no other car company can use. Branding at its best happens when a product is wideley referred to by a specific brand name, such as Scotch tape, Q-Tip or Coca-Cola.