Data and Audience
A blog is a web site or page containing information or content in the form of blog posts, which are individual stories posted in reverse chronological order so the newest post shows up first. They originated for personal use, but evolved into quite the marketing tool because of their ability to rank on search engines thanks to keywords. According to HubSpot, B2B marketers with blogs receive 67% more leads than those who do not. Blogs have been rated the fifth-most trusted source for accurate online information.