Data and Audience
A banner ad, or digital display ad, is essentially an online billboard placed in areas of high visibility on a web site with the goal of driving traffic to the advertiser’s web page — ultimately resulting in sales. Banner ads were one of the first types of internet advertisements, dating back to 1994 according to Investopedia.com and since then have become a leading form of internet advertising credited with helping advertisers create brand awareness, generate leads and re-target audiences.
